Video and the Brand
How to Comply with Brand Guidelines for Video
When creating your video, you must follow all CSC brand rules for creating and presenting graphics and illustrations, including photographs.
• Include graphics to explain complex information concisely or otherwise improve your presentation. Keep in mind that constant use of graphics may distract the viewer and fragment visual storytelling.
• Use CSC brand colors only.
When creating your video, you must follow all CSC brand rules for CSC logo usage.
• Never place text inside the CSC logo shape. (Exception: The opening sequence for externally facing Success Story videos is the only time text may be used within the CSC logo shape.)
• Use the logo sparingly to avoid “overbranding.”
When creating your video, you must follow all CSC brand rules for designing with projection boxes.
• Add text to a projection box, with a tethered CSC logo, to introduce speakers (text should not extend into the angled portion of the projection box).
• You may use projection boxes to highlight key messages or provide additional detail that helps explain video content.
• Do not use more than two projection boxes per frame.
• Do not place logos in projection boxes.
When creating your video, you must follow all CSC brand rules for the use of typography.
• Use text sparingly and only when necessary. It should give information otherwise not understood, known or given in the video, but necessary to understand the subject (i.e., speaker names, locations, dates or key takeaways).
• Do not use paragraphs of text on top of interview subjects. If multiple lines of text are required, insert a text frame.
• Font should be Gotham (or Arial, if Gotham is not available).
• Text should be primarily horizontal, and not skewed or stretched.
• Use Charcoal or White on dark backgrounds, and Dark Charcoal or Black on light backgrounds.