For Designers - Brand Application
Multiple Projection Boxes
Clear and uncluttered design is core to the CSC brand. One projection box per page is preferred. However, there are occasions when multiple projection boxes can add not only engagement, but also focus. Additional projection boxes can be used for color purposes only and to hold text on certain occasions, such as when a full-bleed image is used and information needs to be delivered in a legible format.
White Space Between Projection Boxes
Without being too prescriptive, we encourage designers to rely on an ancient design method when connecting more than one projection box: Eyeball it. The boxes shouldn’t touch; nor should there be a pronounced gap between them. Otherwise, use your best judgment.
In addition to black-and-white photography and the color overlay technique that can be applied to black and white, another instrument in the photographic toolbox is the use of selective coloring. Coloring one aspect of an otherwise black-and-white image can make a powerful statement. This technique should be used judiciously so as not to be thought of as the primary CSC photographic treatment.