Our visual identity is one of our most important marketing tools, and it extends to all our print collateral, maintaining a unified representation of our company. Highly clean and functional, our collateral system is designed to strengthen the message we are sending.
The CSC website is a dynamic and constantly evolving property. While all CSC brand guidelines apply to the website, there are additional design elements that are for the express use of our website designers:
• Home Page Banner Headlines: Exclusively for this purpose, headlines can continue outside of the projection box.
• Projection Box Color Gradient: A slight color gradient is used in Web page banner treatments to optimize navigation.
Ads are a powerful means of communicating the CSC brand externally. These communications always follow our visual identity system, helping to build brand recognition and unify how people perceive us.
Online advertising in all its shapes, sizes and platforms — Web, email, tablet, mobile — can be an effective tool to help build the CSC brand. Our visual identity system is designed to work well within online parameters.
From trade show displays to our offices, we should always make sure signage applications are properly branded. They make a statement about our company, our brand and how we live what we preach. Because of the dynamic and large-scale nature of exhibits, we are allowing additional graphic expressions of the guidelines.
• Black-and-white and color photography can be used interchangeably. Black and white can take a secondary position, or may not be used at all.
• Projection boxes are not required for all pieces of a multipart exhibit, nor are headlines required to live within them. A projection box graphic should be part of the overall exhibit.
How we present ourselves in internal and external meetings is a very powerful expression of our brand.
Social media platforms are an integral part of communications today. Because of their ubiquity and far-reaching influence, it’s crucial to enforce brand consistency. The following examples are templates of how to treat individual and corporate presence in the social space. In the social space, using black-and-white and color imagery is allowed. Also, in some instances, it’s permissible to not include the projection box, though including it should always be your first option.
Consistency in presenting our success stories and case histories is important in telling the brand story. We’ve developed a Success Story template that incorporates branding elements. The projection box is used as a header at the top of the story, and that same shape is repeated at the end. Black-and-white imagery is used for the lead image. A separate projection box to hold pertinent information about the story appears to the left of the photograph. Please note that because we’re often featuring images of our clients, we don’t want to cover them up with projection box overlays.