Exhibits & Trade Shows - Optimize the Visitor Experience
Hold team meetings prior to the conference opening to ensure well-orchestrated, effective presentations by CSC representatives and to prepare an orderly and welcoming environment for prospective clients.
Carefully calibrate the number of CSC staff members to maximize the use of exhibit space for presentations and client interactions. Use customized SME badges to make it easy for clients and prospects to identify the CSC experts.
Establish a dress code to ensure a professional image. Find CSC-branded clothing through our Company Store.
FOOD AND DRINK
Establish a food-and-drink policy for CSC staff that ensures a clean, inviting environment for attendees.
Use appropriate counters: stable, hard-surfaced, draped.
Each environment has adequate space for booth necessities, media and collateral. Ask your team to leave those briefcases behind. Avoid being the luggage store room.