For Internal Communications - Global Broadcasts
BRANDING GUIDELINES FOR GLOBAL BROADCASTS
Creating a powerful brand includes reinforcement at every level. The global email messages employees receive should be clear, purposeful, relevant to our business, and aligned with our brand. To ensure your broadcast message is consistent with our brand, please follow these guidelines:
Consider these questions to ensure your message is clear and relevant to a global audience:
- Does your message clearly state why your topic is relevant to our business and our employees?
- What actions do you want employees to take, and are they clearly defined?
- Does the audience need a way to provide feedback or learn more (e.g., an email address)?
- Did you use short sentences, short paragraphs, bullets, and headlines to save the reader time?
- Has your message been proofread?
- Have you checked all hyperlinks?
- Does your message follow these writing guidelines?
- If you need editing support, please contact Corporate Communications at email@example.com.
BANNERS AND IMAGES
All email banners should follow the Brand Application Essentials on our Brand Styleguide (csc.com/styleguide > For Designers), which includes using the proper fonts (Gotham or Arial), colors, logo and format. Please note: The file size for email banners should be under 65 KB.
If you are incorporating images into your messages, keep in mind our brand guidelines are to use photos and not clip art. Please follow these guidelines for your photos. Do not use clip art.
If you need assistance creating a banner or incorporating graphics, please contact Corporate Communications.
- Message text should be black, Arial 10 pt
- Headers can be in Arial 12 pt
- Section Headers (“twisties”) should be in 10 or 12 pt. See example of "twistie" below under ALIGNMENT.
- Refer to the AP Stylebook for proper use of italics. Italics are typically used for publication titles.
Please note: Once your message is approved, your message will be automatically formatted so that the text is aligned within the margins of the email banner, example below.