Where can I find templates and guidelines for print materials?
Where can I find samples of best-practice applications of the brand?
Click here or select Sample Applications on the menu at left.
Is “Computer Sciences Corporation” the full and correct name?
Actually, “CSC” is the full and correct name of our company, unless you’re referring to our company in a copyright statement or for the first time in a binding contract.
Where can I download the logo?
May I separate the logotype and the holding shape?
No. The two must always appear together.
How large should the logo be?
An 8.5-x-11-inch, 9-column layout shows the correct proportion for the logo.
What colors may I print the CSC logo in?
Click here to see examples of approved logo colors.
How do I include another organization’s logo on a dual-branded piece?
Start by leaving plenty of white space around all logos, keeping the CSC logo as far as possible from other logos. Go to Using CSC Logo with Other Logos for more information. Also consult the other organization’s styleguide for its logo downloads and guidelines for usage.
What is the strapline?
The strapline is a single element of type. It consists of the words “Business Solutions, Technology, Outsourcing” stacked or with vertical bars separating them.
What is the correct use of the strapline?
Click here for guidelines.
What are the approved CSC typefaces?
There are two approved fonts: Gotham and Arial. Use Gotham for all professionally created or printed materials for external distribution or display in a public space such as brochures, print ads, trade show panels and building signage. Although Gotham is the preferred corporate font, it’s acceptable to use Arial for the Microsoft Word documents, PowerPoint presentations and email messages you create in your everyday work. Click here for full guidelines.
Where can I get the Gotham typeface?
Your business unit may purchase a license from the company that publishes Gotham, Hoefler & Frere-Jones.
What are the primary and secondary CSC colors?
Our logo is CSC Red, and our body copy is CSC Charcoal. Click here for full details on the CSC color palette.
Can approved colors be used in any combination?
Yes, all the colors in the palette were chosen based on their ability to coexist together. Keep in mind that you should reserve red mostly for the CSC logo, although it’s acceptable to use red as an accent color at times.
What does a basic layout consist of?
Begin your layout with the grid and logo. Typically, you’ll then introduce a projection box, allowing the copy in the box to determine its size. The headline and copy will fill a projection box using a full justified style. To complete the layout, you can add photography that may be silhouetted.
What is the correct use of the grid?
What is the preferred color of the projection box?
Our preferred projection box color is red.
Where can I download photographs?
Approved users may download photographs from the Image Library.
What is the CSC image style?
There are two image styles: full bleed and silhouette. With full bleed, the image covers the entire layout area. Black-and-white photography is preferred for full-bleed images. With silhouette, the image is cut out and placed against a white background.
Click here to find out more about photography usage.
Can I convert a horizontal shot into a vertical shot by cropping it tightly?
When possible, avoid converting images from horizontal into vertical or vice versa. However, if you need to crop, go ahead and do so without compromising the image’s integrity.
I need an image for a poster. Are the downloadable image files in the photo library suitable for oversized graphics like this?
It depends on the individual image. You’ll have to experiment by downloading an image, inserting it into your document and viewing it at 100 percent. If the image breaks up or appears pixelated, you will need to choose another image.
What is the approved CSC paper stock?
For letterhead and envelopes, use Neenah Paper, Classic Crest, Smooth Finish, Avalanche White, 24 lb., 99+ Brightness.
What guidelines should I follow when installing exterior building signage?
Check the CSC Signage & Branding Handbook for the latest specifications
How do I secure permission to create a new Web site for a CSC initiative?
Click here to read the corporate policy on creating new Web sites.
What do I need to know to write in the CSC voice?
Push past formulas, say more with less and try to give the reader a sense of passion, ingenuity and purpose. For more information, CSC employees may visit Brand Central to access a complete set of writing and editorial tips.
FOR MORE INFORMATION
What if I have additional questions?
To learn more, select from the menu options at left. Or contact Emily Cooper at email@example.com.