For Writers - Writing to the Brand
When writing to the CSC brand, be sure to push past formulas. For example, replace clichés and industry jargon with prose that’s both engaging and accurate in technical terms.
Also important is to express more with less. In short: Save the reader time.
And, as you’re shaping content, aim to speak in the distinctive CSC voice. Specifically, the reader should get a sense of passion and drive, ingenuity and creativity and a committed, purposeful attitude.
Finally, don’t forget to support your messages with proof points — empirical evidence that persuades the reader of our ability to make good on every promise.
Need more information? Brand Central has a complete set of editorial and writing tips for CSC employees.