Brand Elements - Color
Our brand lives predominantly on a white canvas. CSC Red is the primary logo color as well as a preferred accent color. Our body copy uses CSC Charcoal or Dark Charcoal.
Each secondary color has been specified as a Pantone, 4CP, RGB and HTML. These specifications will cover any number of applications where our brand might be applied.
When spot-color printing is available, you should use the listed Pantone colors for greatest impact.
For process-color reproduction, the CMYK conversions are shown that best match the Pantone colors.
For process-color reproduction, the hexadecimal (hex) conversions are shown that best match the Pantone colors.
Percentages of the colors in the palette are allowed in situations such as presentations. It's preferred that CSC Red not be modified. Lighter variations of CSC Red approach shades of pink, which is not the brand image we'd like to project. It's also recommended that you treat the Sunset Yellow at 100%.
When using a color projection box over an image, setting it to transparency mode "multiply" is best to achieve a full-color transparent box over an image.
Download the color palette.
|CSC Red||Pantone 1795||0/98/100/0||238/37/37||#EF2525|
|Dark Charcoal||Pantone Cool Gray 7540
|Charcoal||Pantone Cool Gray 9||0/0/0/50||147/149/152||#939598|
|Light Midnight||Pantone 5415||69/36/27/1||88/139/163||#588BA3|
|Deep Midnight||Pantone 7463||100/75/39/27||0/63/96||#003F60|
|Dark Plum||Pantone 669||89/95/35/29||56/38/88||#382658|