Boomerang CRM System for Mass Transit

Boomerang is a customer relationship management (CRM) system for mass transit.

Boomerang helps mass transit organizations manage relationships with passengers, provides a master customer database, and glues together customer-facing services such as smart cards, mobile ticketing and real-time alerts to create a personalized view for each passenger.

Boomerang offers a suite of software products covering:

• Claims Handling
• Sales & eTicketing
• Marketing
• Customer Hub