Cornerstones of Content Marketing Strategy
Author: Town Hall On-Demand
Content marketing is gaining a tremendous amount of attention and traction within large and small companies. Most organizations are looking at content marketing strategies to build better brand awareness, for lead generation and customer retention and loyalty. In this Town Hall, CSC marketers discuss the moving parts of content marketing - and how the game has changed.
Panelists:
- Jeff Caruso, Senior Managing Editor, CSC
- Kerry Noone, Social Media Manager, CSC
- Chris Sapardanis, Senior Editor, CSC
- Michael Toner, Digital Content Manager
- Zack Cannon, Digital Content Manager
Moderator:
- Patty Brown, Director, Digital Content Strategy, CSC
