How Avis Budget Uses Big Data in Marketing

April 9, 2013. 1 p.m. ET

Car rental giant Avis Budget has launched a new marketing sciences organization fueled by big data analytics to better serve its customers (see full story). Now, the company is able to target customers by brand, segment and other key factors to bring them more value than ever before. Get the inside scoop on how Avis carried out this transformation and the lessons they learned along the way.

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Speakers:

• Tim Doolittle, VP of CRM and Marketing Science, Avis Budget
• Alex Black, Senior Partner, CSC
• Jim Coleman, Solution Architect, CSC

Moderator:

• Jeff Caruso, Senior Managing Editor, CSC