Smart Business April 2012 - UK Edition
Welcome to the latest issue of Smart Business. In this issue we consider the growing overlap between IT and marketing roles and look at how organisations can ensure big data is an asset not a liability. Elsewhere, we review CSC's implementation of a new SAP-enabled business transformation solution at Coca-Cola Enterprises.
President, UK & Ireland
CSC partners with Coca-Cola Enterprises to implement a new SAP-enabled business transformation solution, delivering the technology and training for users, to ensure the full benefits are realised. The result is a more automated set of processes and newly acquired operations have been migrated online more quickly.
Organisations have been analysing data for years to explain past events. Big data shifts the focus to predicting the future by going beyond the information a company has stored in its databases. The tools and techniques require an upfront investment and so Jo Strain, Portfolio Strategy Director at CSC, believes the crucial question is how can organisations ensure big data is an asset rather than a liability?
Digital marketing and information analytics have put the marketing department in the best position to find out more about a business’s customers and potential leads. In many organisations this increasingly digital and data-driven marketing approach is creating an increasing overlap, even competition, with enterprise IT. So how will all this play out?
Many organisations are devoting far too much IT budget and resource maintaining costly legacy applications which fail to meet the business’ demands for greater innovation, agility and return on their investments. So CSC has launched the FuturEdge modernisation framework to empower companies to modernise and dynamically maintain alignment of their applications.
The world of F1 may seem a world apart from the everyday board room but Pat Symonds, Technical Consultant at Marussia F1 Team, believes they are very similar. As with any other data-driven organisation an F1 team has to invest in the right IT but crucially success is always down to the people interpreting findings and acting on them.