CSC Unveils New Digital Marketing Ecosystem Featuring Unique Insights on Technology Trends, Social Collaboration and Engaging Success Stories
News Release -- March 08, 2012
Strategic Initiative to Revitalize Company Web Site, Global Brand and Demand Generation Program Initiated with Launch of New CSC.com
FALLS CHURCH, Va., March 8 – CSC (NYSE: CSC) today unveiled the first phase of a reconceived and redesigned CSC.com. The next-generation destination built specifically to provide visitors with thought-provoking, business-relevant insights and dynamic content includes a crisp user interface and an overall user experience that aligns with the demands of today’s consumers of digital media.
“These are exciting times at CSC with strategic global alliance partnerships that are creating relevant business value to our joint clients, and a global world-class marketing organization that is revolutionizing our go-to-market strategy,” said David Parsons, vice president of Global Alliances and chief marketing officer for CSC. “Our new online destination will serve as the nexus of our digital marketing ecosystem and global marketing strategy. At its core, the new website will introduce CSC’s thought leadership and technology-enabled business solutions and services to our traditional clients and prospects, as well as a new generation of social buyers. We’re forging ahead with a new digital shared-services model and a progressive content development and management strategy that will fuel the website, our brand and our demand generation programs.”
The new CSC.com will provide visitors with access to many new content features and enhancements including:
- Success Story Briefing Center: View success story video summaries featuring CSC subject-matter experts, clients and global partners and find more than 800 written success stories that cover a wide range of industries, locations and clients. A new, cutting-edge search interface allows users to quickly find exactly what they are looking for.
- Social Collaboration: A major focal point of the new CSC.com is two-way social engagement with visitors. Throughout the site users can share valuable content via Facebook, Twitter, LinkedIn, Google+ and other social media outlets with a click of an icon. Visitors can also engage CSC via the Communities microsite, featuring many blogs, CSC-sponsored collaboration communities and rich presence in all major social media destinations.
- Global Alliances Zone: Featured prominently on the footer of every page of the site, this new area highlights some of the great work CSC is doing around the world with global partners.
- Thought Leadership Content: The CSC Leading Edge Forum (LEF) and Insights pages feature thought leadership and exclusive research offering videos, infographics, blogs and other immersive content.
“It is amazing to see a $16 billion company turn marketing on its head,” said Mark Singer, executive vice president and general manager at MRM. “CSC has an excellent grasp of how Digital can influence and create demand within the B2B community in a value driven manner. The new CSC.com makes tremendous strides in the way they are doing business in a connected environment. CSC has been an incredible partner in redesigning the digital ecosystem from the ground up and we are honored to be working with them in this endeavor.”
In the coming months CSC will add more functionality and compelling new content. Specifically, two additional launch waves are planned for the summer of 2012 with more personalization and media-rich content. CSC will also launch exciting new microsites like “CSC Ingenious Minds,” which will seek to humanize the CSC brand, and “CSC Town Hall,” which will host multiple live chat and panel discussions complete with audience interaction.
MRM is a top-five global digital and direct agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 34 offices in 25 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit www.mrmworldwide.com.
CSC is a global leader in providing technology-enabled business solutions and services. Headquartered in Falls Church, Va., CSC has approximately 98,000 employees and reported revenue of $16.0 billion for the 12 months ended December 30, 2011. For more information, visit the company’s website at www.csc.com.