There are many things to consider before diving head first into developing your SaaS offering. Besides re-architecting your software, you also need to carefully examine your market opportunity, messaging, pricing, sales & marketing, demand generation, product development lifecycle, operations, and the organizational changes to effectively support your service.
You also need to carefully examine your online presence. A SaaS provider’s web site will play a much bigger role than it does for traditional ISVs. Online lead generation may mean a very different sales process from what you are currently familiar with. Moving to subscription-based pricing may mean rethinking sales compensation and other downstream internal issues. Are you ready?
If not, don’t worry. CSC’s Business Readiness framework is based on evaluating your company against eight critical success factors, identifying target markets, and financial modeling. While other providers/consulting firms offer the latter two services, our intimate understanding of these key success factors give us a competitive advantage. These success factors have been identified as the result of over 120 engagements evaluating diverse firms’ ability to successfully launch and sell new on-demand offerings.
What are these 8 key success factors?
Our team of experts found that the best firms excelled at:
- Competitive Differentiation
- Messaging and Positioning
- Packaging and Pricing
- Web Driven Business
- Demand Creation and Lead Generation
- Online Customer Experience
- Indirect and Direct Sales
- Enhancing Organizational Effectiveness
The CSC SaaS Enablement Team, in partnership with Mural Consulting, works directly with you to optimize your performance on these relevant factors and increase your market success. Your firm’s relative capability in each of these areas will be evaluated, measured and ranked with an overall score relative to your go-to-market business readiness.
A gap analysis is then documented with a detailed action plan for helping you to remediate your capabilities and organization.
CSC will continue to work with you providing follow-up consulting services as needed, guiding you through the process to ensure that your company is on the path to integrating best practices for success.
