Retail Industry: Marketing with Big DataSee how Avis Budget uses big data to better understand who its customers are and to offer them more value. Watch this 5-minute CSC Town Hall Sound Bite:
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Retail and consumer businesses around the world use technology to improve performance.
Create a new retail value paradigm across your multichannel, multifaceted enterprise.
Your customers are using their own tools and apps to gather information about products, brands, pricing and availability, and this could be sending sales to your competition.
When much of the world is vacationing, retailers must prepare for the next big seasonal spike.