CSC and Backbase Announce Partnership that will provide Financial Institutions with a world-class Customer Experience
News Release -- March 11, 2015
DUBAI, UAE, CSC (NYSE: CSC), a global leader in next-generation IT services and solutions, today announced a new partnership with Backbase, the award-winning customer experience platform provider that helps financial institutions create, manage, and optimize digital experiences across any device and channel.
Under the agreement both companies will leverage on Backbase’s wide range of customer experience management technology solutions, along with CSC’s customer breadth and expertise in applications development & support, they will be enabling organizations to provide an integrated customer experience through web portals and mobile applications. Providing an end–to-end solution that is able to prove the benefits of a digital transformation strategy.
CSC brings thought leadership and cutting edge technology experience to provide vision, architecture and proof of concepts to deploy and support the Backbase capabilities to on any device. The omni-channel customer experience is based on Backbase Customer Experience Platform (CXP), a full-service digital channels management platform that helps banks organize, create and manage compelling customer experiences across any device and channel. The platform features a complete set of integrated customer experience management functions, including dynamic content development and digital marketing campaign creation across multiple channels, without the involvement of Information Technology (IT) teams. The platform can be integrated with any existing banking IT systems, reducing implementation time, effort and risk.
Banks rely largely on legacy systems and are now realizing the importance of adopting new technologies and providing capabilities beyond lowering cost structures and improving customer service. This Partnership brings forth the importance of the customer experience; ensuring organizations are agile in mobile environments and capturing all segments of customers in the market, anywhere at any time.
“Enabling Banks to become truly Customer centric organizations is a transition that will set the leading organizations apart, digital technologies are driving the industry to become customer more and more customer focused Ge Drossaert, CTO, Banking & Capital Markets AMEA, at CSC
"Banks are often hindered by the fact that relevant information and functionality are stuck in multiple legacy systems, which prevent them from creating a superior digital customer experience," said Jouk Pleiter, Backbase CEO. "Our platform, which is used by more than 50 financial institutions around the world, can be deployed over any existing system. It's able to pull any content, applications, or functionalities from these silos and combine it all into fresh, new user interfaces, or composite applications, and all without compromising enterprise security. Combining our CXP platform with CSC's strong experience in providing vision, architecture, and innovative proof of concepts will make Backbase available to more and more banks."
Computer Sciences Corporation (CSC) is a global leader of next generation information technology (IT) services and solutions. The Company's mission is to enable superior returns on our clients’ technology investments through best-in-class industry solutions, domain expertise and global scale. CSC has approximately 72,000 employees and reported revenue of $12.6 billion for the 12 months ended January 2, 2015. For more information, visit the company's website at www.csc.com.
Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences. Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes CXP management easy for digital professionals. This means lower costs, and more flexibility for optimizing all online channels without the need for IT support. Backbase CXP’s lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.
The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a full-service customer experience platform. Leading financials such as ABN AMRO, AIG, Al Rajhi Bank, Barclays, Fidelity, Gulf Bank, Hapoalim, Hiscox, ING Bank, Legal & General, Nationwide, Nordstrom, PostFinance and Swisscard have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.
Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, London and Singapore. Backbase homepage is www.backbase.com.