Customer Intelligence

Customer retention. Comprehensive information for sales and service. Identify customer preferences. Data collection and reports. Segmentation.

Customer demands are growing due to an abundance of choices and a dramatic increase in access to information. Your ability to grow profitable revenue begins with an in-depth understanding of customer needs, and insight into the business value each individual customer represents across your organization. Our Customer Intelligence service provides a comprehensive view of your customers.

Get to Know Your Customers

Through the strategic use of Customer Intelligence, you can focus your staff, process and technology resources on your most valuable customers and improve the return on your customer investments.

You can realize the benefits of Customer Intelligence by:

• Integrating and rationalizing your customer data from multiple, disparate sources to create a single, 360-degree view of your customer
• Performing descriptive and predictive analytics to generate insights that reveal customer acquisition, retention and growth opportunities
• Integrating customer insights into your management decisions and applying the resources necessary to foster and maintain high customer satisfaction levels.

Customer Analytics and Predictive Modeling

Using information derived from analytics and predictive modeling, CSC can help you identify specific customer segmentation dynamics in preparation for targeted campaign creation and management. We guide you through requirements, data sourcing, mart creation and analytic models to produce a set of leads. These leads are then fed into campaign tools, and results monitored and measured, to provide a clear cause and effect for the original business objectives.