Defining Your Mobile Strategy: A Guide to Developing Apps

Author:

Christopher Marin, CSC

Every day brings news of yet another development in the mobile world — new platforms, new capabilities and new ways to conduct business. eMarketer estimated that mobile will constitute 40 percent of all Internet traffic by 2013. In short, mobile is no longer something you can ignore.

If you are fortunate, you’ve already taken the time and effort to define your mobile strategy. If you’re just getting started, this guide will help you sort through the myriad of choices you will need to make to have a chance at success.

Define your mobile objectives

Forget about networks, frameworks or any other tactical minutiae that can bog you down before you even begin. As simply as possible, define goals such as “reduce customer support costs by enabling mobile users to access our portal instead of calling our hotline.” After explicitly defining the objectives, figure out what metrics will enable you to determine the success of the project.

Only after the objectives and the key metrics have been written down and accepted by all of the key stakeholders should you begin to address the tactical questions, such as the devices to target.

Read the entire CSC World article.

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