Understanding the impact of promotional activity in the marketplace has been a well-documented challenge for the Consumer Product Goods (CPG) industry for over 100 years. The marketplace continues to grow more complex in terms of the number of factors impacting promotional activity. Additionally, the types of venues in with consumer goods are available also continues to grow.
These trends have made the understanding of the impact of promotions more difficult for a CPG company. Yet more than ever, such understanding is vital to their success.
CSC, known for both its CPG domain knowledge and systems integration expertise, has joined forces with SAS, known worldwide as the developer of superior analytics. Together we have confronted this business challenge by developing the Trade Promotion Optimization offering.
By applying advanced analytics to disparate data sources, this solution is able to predict the impact of promotional spending. CSC and SAS are the first-to-market capable of developing and seamlessly integrating a predictive trade solution into a CPG organization.
Your Benefits
- More effectively spent trade promotional funds
- Enhanced negotiation position with retailers regarding promotional and marketing initiatives
- Increased business insights regarding product performance on a granular level by retailer and/or market
- Ability to have an aligned marketing, trade and sales strategy by retailer and account
Our Approach
- Executed Proof of Concept within your business environment
- Determination of both short and long term business requirements
- Development of the business case
- Modeling process enhancement
- Solution integration with other systems
- Deployment including organizational change management support
More Information
Please find detailed service offering information in the PDF download "Trade Promotion Optimization" below.
Contact us and let our experience help you produce results.