AUSTIN, Texas, Feb. 16 -- Computer Sciences Corporation (NYSE: CSC) today launched an aggressive campaign to market the company’s comprehensive solution to help financial services institutions better manage customer relationships for profitable growth.

Although customer relationship management (CRM) is a primary focus in a market where firms are fighting for customer wallet share, more than 70 percent of senior financial services executives recently polled by CSC said they are lagging behind competitors in implementing a comprehensive CRM strategy. In the face of a new competitive landscape following passage of financial services reform legislation, U.S. banks and insurers are striving to close this gap by creating customer-intelligent enterprises, according to CSC.

CSC’s solution, FS CustomerConnect, is comprised of adaptive components which reflect the company’s years of experience and best practices in consulting, services, visionary technology, intellectual property, e-business and strategic alliances. FS CustomerConnect is designed to deliver tangible CRM value improvements, uniquely customized to the financial services vertical market.

For a limited time, CSC is conducting exploratory engagements at no charge for qualified firms in the U.S. financial services industry. These engagements involve the development of a high-level vision, analysis of current CRM-related processes and a case for action with well-defined recommendations.

“While many financial services organizations have already made substantial investments in selected CRM disciplines,” said Faith Trapp, divisional vice president, marketing, of CSC’s Financial Services Group, “the key to fully recognizing tangible results will be in implementing an enterprisewide strategy that involves organizational and process change, as well as the adaptation of technical assets.

“In addition, convergence of banks and insurance companies will lead to more complex customer relationships, placing even greater demands on relationship management infrastructures. CSC’s solution is the most comprehensive being offered today to the financial services industry. It will help these companies improve their customer relationships and increase shareholder value.”

For more information on an exploratory engagement, contact FS CustomerConnect, practice manager Jeffrey Schwalk, 512.338.7952.

CSC’s Financial Services Group offers a comprehensive array of business and technology solutions which support the complex requirements of the evolving global financial services industry. Customers include more than 1,000 banks, insurers, investment firms, consumer finance companies and other major financial services organizations around the globe.

Computer Sciences Corporation helps clients in industry and government use information technology to achieve strategic and operational objectives. With 57,000 employees in more than 700 offices worldwide, the company tailors solutions from a broad suite of integrated service offerings, including e-business strategies and technologies; management and I/T consulting; systems development and integration; application software; and I/T and business process outsourcing.

Since its formation in 1959, CSC has been known for its flexibility in its relationships with clients. Through numerous agreements with hardware and software technology firms, the company is able to identify and manage solutions specifically tailored to each client’s needs. CSC had revenues of $9.1 billion for the twelve months ended December 31, 1999. Its headquarters are in El Segundo, California. For more information, visit the company’s web site at www.csc.com.