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How CSC Created and Validated Business Strategy for a Chemical Consortium

Abstract image of colorful chemical strands
 
Client: Chemical Consortium

Challenge: A consortium of the world’s leading chemical companies wanted to create a new global business that would provide supply chain management solutions, integrated transaction capabilities, and collaboration services throughout the chemical industry.

Solution: CSC conducted a marketplace assessment to gather insights from producers, consumers and industry service providers. After completing the diagnostic study, CSC used the findings to recommend and design value-added services focusing on collaboration and information sharing. Additionally, CSC extended these value propositions to include the “value communication” and “value delivery” systems.

Results: The solution met the needs of both large and small consortium participants by lowering lower transaction costs, improving connectivity, streamlining communication between trading partners, and improving access to products, providers and customers.

Related Information

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Early in 2000, a consortium of the world’s leading chemical companies began a project designed to create a new global business that would provide supply chain management solutions, integrated transaction capabilities, and collaboration services throughout the industry. The vision was to create a marketplace that would meet the needs of both large and small participants. Benefits included lower transaction costs, improved connectivity, streamlined communication between trading partners, and improved access to products, providers and customers.

CSC Contributions

The consortium engaged CSC in early fall to help define and validate its business strategy. At this time the application development effort had already been underway for three months – with the first level release just a month away. CSC quickly put in place a process to identify the value propositions and target segments where the new organization could add the most value.

CSC conducted a marketplace assessment to gather insights from producers, consumers and industry service providers. Based on these insights, the consortium refocused its offerings to satisfy the industry’s unmet needs. After completing the diagnostic study, CSC used the findings to recommend and design value-added services focusing on collaboration and information sharing.

Additionally, CSC extended these value propositions to include the "value communication" and "value delivery" systems. To aid the consortium in implementing these recommendations, CSC also developed a customized set of tools, which included a proposed development strategy and an opportunity evaluation model designed to quantify benefits for each potential participant.


Client Benefits

"The study CSC conducted finally gave us short- and long-term visions of what we want to be as a company."

– CEO of NetMarket founding company. The proven experience of CSC, when driven through a well-structured methodology, provided credible results on an accelerated time schedule.


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