ON DEMAND WEBINAR: Payer Optics 360°: Creating Actionable Consumer Intelligence
January 2013
As your health plan organization enters the era of healthcare reform, you need actionable customer intelligence at an individual level to create a more loyal and engaged customer base and to determine optimal methods for attracting, connecting to and retaining individual consumers.
In this live webinar, we outline the capabilities of CSC’s Payer Optics 360° solution, which uses advanced analytics coupled with proprietary predictive modeling that helps you transform internal and external consumer data into dynamic insight into your most valuable consumers.
Learn how CSC’s Payer Optics 360°:
- Segments existing consumers based on marketing, geo-demographic and lifestyle profiles
- Builds consumer profiles to identify engaged individuals who are willing to invest in their health
- Develops consumer scoring algorithms that can be used with existing and new customers
A high-level demonstration of the consumer-focused analytics was presented.
Speaker:
Dean Sontag, Principal, Health Plan Solution Leader, CSC
Dean Sontag is a Principal with CSC's Health Services Group and leads the development of business intelligence and data analytic solutions for CSC. He is a highly experienced consulting and health information strategy executive with senior health plan management experience.
For more information, please contact us.