Shopper Connect
Shopper Connect is a location-aware digital media and mobile shopping offering.
Today's customers are constantly connected, engaging with retailers and brands using a convergence of social, local and mobile media (SoLoMo). Think Shopkick, Groupon and Foursquare as examples. With mobile devices, customers search the web, engage in social media, read customer reviews and search for competitive pricing. All of this is often done in the store itself.
The first way in which Shopper Connect can influence the Constantly Connected Customer's behavior on their path-to-purchase is through their mobile devices. On any given buying trip, today's customer utilizes a range of smartphone capabilities in a variety of venues to help make their purchase decisions. This represents an opportunity for Shopper Connect to influence their buying behavior.
The second way Shopper Connect influences today’s Constantly Connected Customer involves digital “Out-of-Home” media. This includes digital screens, and digital signage encountered along their path-to-purchase. It also includes in-window digital projection which is both within and outside the store. Today’s customer is quite comfortable interacting with digital media wherever it is found – including in the retail environment.
Watch our Shopper Connect Video to learn how you can:
- Plan, purchase, deliver and measure advertising campaigns targeted at customers along the path-to-purchase and
- Influence customer buying behavior by pushing value added, location-relevant marketing messaging to their mobile devices
Through Shopper Connect's AdMobile platform marketers can send location-relevant "value added" content to the customer's mobile device while they are on a path-to-purchase. AdMobile can further enhance the experience by offering shopping tools (product information, shopping lists), integration to loyalty program data and detailed analytics/reporting to assist the retailer to better engage the connected customer. The mobile device's role serves as a vehicle to receive and display location relevant marketing messages, influencing customer behavior.
Importantly, marketing messages can even be made specific to the very store location in which the Constantly Connected Customer may find themselves. Because the customer and their mobile device are in front of a specific merchandising area, the marketer can send targeted messaging to the customer right at the very point of their buying decision.
Influence customers effectively on their path-to-purchase. Gain strategic advantage.
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