Making One-to-One Connections with Location Based Marketing

In a recent video-taped interview, Asif Kahn, president of the Location Based Marketing Association, explained why retailers should care about location based marketing. This approach represents the intersection of people, places and media and for the first time, retailers have the ability to use new technology solutions to create a one-to-one channel with consumers.

One such solution, CSC’s Shopper Connect, enables marketers to send location-relevant, value added content to the customer's mobile device while they are on a path-to-purchase. It can further enhance the experience by offering shopping tools (product information, shopping lists), integration to loyalty program data and detailed analytics/reporting to assist the retailer to better engage the connected customer. The mobile device's role serves as a vehicle to receive and display location-relevant marketing messages, influencing customer behavior.

Because the customer and their mobile device are in front of a specific merchandising area, the marketer can send targeted messaging to customers at the very point of their buying decision.

Learn more about CSC’s location-aware digital media and mobile shopping offering, Shopper Connect.