CSC’s 2004 Customer Intelligence Diagnostic Survey

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Summary:

Fortune 1000 companies have invested heavily in CRM projects and many did not achieved desired results. Typically, these efforts focused on point solutions for sales force and customer service automation. While efficiencies were realized, most did not achieve desired improvements in customer retention and profitability. Why?

CSC's Customer Intelligence Diagnostic Survey, conducted in collaboration with D&B and Dr. Jacquelyn Thomas, Associate Professor, Northwestern University, provides answers to this and many more compelling questions. This survey of senior executives at leading companies across multiple industries assesses key capabilities within the three major dimensions of CSC’s Customer Intelligence Maturity Model –

· Customer Information Integration
· Customer Insights: Analytic Modeling and Segmentation
· Making Customer Insights Operational

For more information, contact Robert Guzak at rguzak@csc.com.