Your Media Assets: Managed, Secured, Monetized, and Optimized
The public’s appetite for content seems limitless, and the ways to consume it have multiplied in recent years. The digital transformation offers opportunities to reach new audiences and generate new revenues — but it also pits establishedmedia companies against upstart competitors for audience share.
How can a company produce high-quality, innovative content efficiently? How can it be confident the content will satisfy consumers? How can it protect media assets effectively and maximize their value? Technology solutions promise a smarter, easier way for companies to manage, secure, monetize and optimize media assets.
Download Your Media Assets: Managed, Secured, Monetized, and Optimized (PDF) to learn more.
Manage Your Assets
The transition to digital workflows has accelerated the creation and distribution of new content — a critical advantage in today’s competitive media world. But how does a company deal with the challenge of storing and managing ever-growing volumes of digital data?
One option is to move workloads to the cloud and take advantage of flexible, elastic storage resources that are also cost effective. With storage provided on an as-a- service utility basis, enterprises can scale capacity up and down according to need, paying only for what is used. And with assets securely stored in the cloud, it becomes possible to access them at any time, from anywhere — an important factor in today’s mobile media workplace.
Cloud storage can help creators quickly retrieve and easily manage and share digital assets from wherever the workplace may take them, releasing the true value of a content catalog.
Secure Your Assets
New, mobile ways of working, along with the rise of malicious and nonmalicious threats to systems, have made it more important — and challenging — than ever before to protect digital content and intellectual property. A 2015 study by Newscycle Solutions found that 52 percent of news media companies worldwide had either been hacked or suffered a data breach since the beginning of 2014, and 65 percent of companies increased their focus on cybersecurity.
Media has an additional challenge in accommodating the many independent professionals who are involved in content production and distribution. Organizations must be able to control access to corporate systems and assets from personal devices and to prevent security risks. Different roles require access to different resources, and enterprises need to be certain that access is managed appropriately.
To keep your company, its network and its assets safe, it’s necessary to implement security best practices. Media companies can learn from the sensitive sectors of government, finance and healthcare about tried and trusted strategies for protecting intellectual property, and the technologies needed to implement those strategies.
Download Your Media Assets: Managed, Secured, Monetized, and Optimized (PDF) to read the full report.