Fortune favors the speedy. Companies that use information technology to rush their products and services to the marketplace can achieve dramatic competitive advantages.
Yet the task of bringing new products and services to market is complex. First, the need for a new product or service must be identified and quantified. Next, the product or service must be brainstormed, designed, built and tested. Then there’s marketing messages to be developed, salespeople to be trained, collateral materials to be created and distributed. Business models may need adjusting — even revamping — as well.
The right IT systems are crucial to making any time-to-market improvements. So, are your technology systems enablers of time-to-market improvements, or are they disenablers?
- Are your internal systems streamlined, giving your enterprise agility and the ability to launch products quickly? Or are they cumbersome and slow?
- Do your customer relationship management (CRM) systems enable you to discover what customers want quickly, feeding solutions back into your product-development life cycle? Or are they overly focused on products, organized into silos, and suffering from bureaucratic barriers?
- Can your supply-chain processes empower your supplier networks to help you quickly deliver new products and services to the marketplace? Or do they obscure your visibility into key data, lack flexibility and fail to help contain costs?
In today’s fast-changing marketplace, time to market can make the difference between success and failure. Are you eager to make dramatic improvements in your time-to-market capabilities? CSC can help. We can show you how to improve your technology systems, connect with your customers and suppliers, and streamline your internal processes. Contact us today.