CSC Customer Intelligence for Insurance
Gain insights that will help you deliver relevant, personalized interactions to insurance customers that build long term profitable relationships.
Insurance companies need to adapt ever more quickly to the factors that are impacting the customer experience. Technology advances on the data and applications fronts have made 24/7 service table stakes. Industry disrupters are constantly applying pressure to less agile, entrenched competitors with easier ways to get insured, pay by use and settle claims. And predictive models are being used to woo customers with highly personalized offers that fit their lifecycle or behavioral needs.
CSC has developed a next generation Customer Intelligence Offering that can leapfrog insurers over their competitors. Three components comprise the offering:
- Master Consumption: Establish a 360 degree view of the customer
- Master Analysis: Develop advanced analytics using models and tools that uncover unique insights which can for the basis for offers, conversations or service treatments
- Master Engagement: Develop sales and service treatments that can enhance profitable growth, including campaigns, special offers, service outreach or research and information
CSC’s solution can be on premise or off premise, owned by the insurer or offered as a service. We will work with you to determine the best framework for the solution and since we are a pure play services company, we will recommend the best overall solution regardless of the vendor and product sets.
Anaytics are Driving Competitiveness:
Insurers that don’t analyze and leverage data will lose competitive ground. In today’s Omni-channel, 24/7 environment, companies that deliver an outstanding customer experience are going to be the next generation’s leaders. Customer Intelligence is the driver for a better, more personalized experience. In a recent study, Gartner noted that “50% of companies will compete using advanced analytics, causing disruption to industries by 2018.”
Insurers need to develop an analytics infrastructure that can meet the needs of the data driven enterprise. As noted this can be done on premise or as a service. A typical systems architecture to support customer intelligence looks like the following:
CSC takes a holistic approach to the challenges facing insurers related to customer growth and the customer experience. While there are many piece point solutions in the marketplace, CSC approaches Customer Intelligence from three aspects that must be addressed to succeed: Mastering Consumption, Mastering Analysis and Mastering Engagement.
Without a holistic approach, efforts to significantly address challenges in the customer domain will fall short. CSC has a wealth of experience with products and tools and brings an unbiased approach to selecting the best overall solution for clients. Additionally, CSC is adept at managing multiple partners if efforts call for several firms/tools to be deployed in an integrated solution. CSC has a long history in the Insurance industry and offers a wide array of solutions and services.
Contact CSC today to learn how our Customer Intelligence for Insurance can help you turn customer data into insights, and insights into action.