Premium, CSC's business magazine | Spring 2013 | No. 23
Today social networks are at the heart of our lives, across the entire planet. The efficiency and universal accessibility of social networks has of course caused major disruption in the relationships and dialogue in business. The IT and marketing departments are now facing an entirely new environment. Making the best use of social networks requires a subtle mixture of technical expertise and savoir-faire in terms of customer relationship management. Neither aspect is more important than the other. On the contrary, it is important to rethink the cooperation between these two operational departments in order to create a stronger bond with the customer, and to be able to deliver the best service. In other words, finding the best way to support the shift from CRM to Conversation Relationship Management! Who would have thought that Facebook, Twitter, LinkedIn and others would one day confront us with such fundamental challenges?
In this edition of Premium, you can find:
Social Networks: CMOs and CIOs join forces
Companies must revolutionise the relationship between technology and marketing to profit from the boom in social networks.
An enterprise social network driving managerial transformation
Royal Mail Group
First class delivery CSC has been delivering major savings for the Royal Mail Group through Windows 7 migration and server optimisation.
BAE systems’ ERP gains CSC has helped BAE systems integrate two businesses with the help of a unifi ed ERP solution.
How the cloud is becoming a strategic tool.
Arnaud Deschamps, Managing Director, Nespresso France
From the beginning the company has put customer intimacy at the heart of its development. And this long-term investment has paid off, in particular in times of crisis.