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CSC and Trueblue Announce European Joint Offering To Help Clients Boost Sales and Marketing Effectiveness
News Release -- September 23, 2010
Collaboration to Provide Comprehensive Next Generation Business Support Solutions
PARIS, FRANCE – September 23 – CSC (NYSE: CSC), a global leader in providing technology-enabled solutions and services, and Trueblue, a European provider of Customer Relationship Management (CRM) solutions for the pharmaceutical industry, today announced that they have aligned to provide a comprehensive suite of CRM solutions based on the Microsoft CRM Dynamics platform. Targeted to pharmaceutical companies seeking to optimise their customer relationship management with powerful and accurate business intelligence tools, the joint offering will enable CSC and Trueblue to support clients’ business strategies by providing analytical and operational CRM tools.
The CSC and Trueblue relationship leverages the expertise of two leaders in life sciences and IT services. The companies will provide world-class CRM services, combining CSC’s strategic consulting, systems integration and hosting services with Trueblue’s strong portfolio of best-of-breed CRM solutions for the life sciences sector, such as sales force automation, multichannel contact management, analytical CRM and much more.
“We are honored to be recognized for CRM European implementations,” said Massimo Bursi, Trueblue International director. “Trueblue is committed to enabling Pharmaceutical Companies to reap the full benefit of CRM reducing the cost of delivering and reporting information. Our commitment to sales and marketing excellence, our depth of experience and leadership in sales force effectiveness implementations, will effectively help companies achieve efficient and successful sales processes within the required timeframes”.
“The pharma sector is currently facing major challenges,” said Stéphane Plovier, vice president, Global Business Consulting, CSC. “Fundamental shifts are underway in a highly complex healthcare landscape of producers, providers, patients, payors and regulators. These changes are further complicated by an avalanche of new technologies, devices and services, compounded by increasing costs. Pharmaceutical sales and marketing organisations need a partner that will help them develop proactive and integrated strategies to manage multiple channels and a bewildering variety of relationships. Together with Trueblue, CSC can help life sciences clients formulate tailored revenue generation strategies, using a sector-specific platform based on Microsoft standards that addresses the unique challenges they are facing."
About CSC
CSC is a global leader in providing technology-enabled solutions and services through three primary lines of business. These include Business Solutions and Services, the Managed Services Sector and the North American Public Sector. CSC’s advanced capabilities include system design and integration, information technology and business process outsourcing, applications software development, Web and application hosting, mission support and management consulting. The company has been recognized as a leader in the industry, including being named by FORTUNE Magazine as one of the World’s Most Admired Companies for Information Technology Services (2010). Headquartered in Falls Church, Va., CSC has approximately 94,000 employees and reported revenue of $16.1 billion for the 12 months ended April 2, 2010.
About Trueblue
Trueblue, a Microsoft Dynamics CRM certified software advisor, is a leading IT software and business service provider active in the healthcare CRM market. Its mission is to assist clients to implement new sales and marketing models by introducing its innovative suite CRM Pharma Trueblue, which creates economic value and competitive advantage by empowering business growth.
Trueblue has many references from major players in the pharma industry: Pfizer, Novartis, AstraZeneca, Sigma-Tau, Takeda, GlaxoSmithKline, Chiesi, Schering-Plough, Eurogeneric Laboratory, Sankyo, Fidia Pharma, Schering, Altana, Rottapharm, Nycomed, Biofutura Pharma, Marvecs Pharma, to name but a few. Trueblue works closely with its customers, many of whom have been with Trueblue since its inception, to add real value and boost the ROI of their business by providing the highest standards of performance, flexibility and robustness to help pharmaceutical laboratories service their customers effectively and profitably. These include:
- Sales module
- Sales force automation module
- Marketing module
- Multichannel contacts module
- Public affairs and SSN network module
- Congress management module
- Hospital contract management module
- T&I: targets & incentives to field force module
- Analytical CRM system
- Geopharma system
For more information, visit the Trueblue website at www.trueblueinternational.com
