CRM - Boomerang

A suite of solutions to help public transport organizations establish two-way communication and offer personalized services to increase satisfaction and travel, and therefore revenue, and to add customer-facing services.

Boomerang has been specifically designed by CSC to help public transport organizations become more customer-focused in order to boost revenues and increase customer satisfaction and travel. It also makes it easier to add customer-facing services, such as smart cards and mobile ticketing, with minimum customization work required. The platform even enables you to establish two-way communication with passengers to offer personalized services. With Boomerang, you can lower costs and reduce errors and administration work, and you are well prepared for the evolution of the public transport marketplace.

Boomerang Solutions

• Customer claims handling allows the customer service team to go beyond basic claims handling to become a critical part of a customer-focused strategy
• Sales & eTicketing tracks the end-to-end ticketing order process, giving all teams a shared view of products, customers, cards and purchases
• Marketing & Communication facilitates two-way communication to allow for the creation of personalized services via web and mobile, and provides customer data for the development of targeted communication.
• Customer Hub contains the customer database and features plug-and-play components to fit your website to enable travelers to register via your website and take advantage of personalized services.

Why Boomerang?

• Boomerang was designed specifically for the public transport sector and is therefore fit for purpose.
• It is the safe and proven choice for public transport organizations looking to move beyond traditional mass transit into the era of customer transit.

Why CSC?
CSC’s Boomerang consultants have extensive experience working to help public transport organizations become much more customer oriented and has distilled this experience into a set of best practices.

Boomerang is a solution within CSC, a leading global IT organization with over 98.000 employees and a strong focus on the public sector.