Mobile Customer Relationship Management

Offering the sales force immediate mobile access to information and data about specific clients, order history, and products and/or services from an existing CRM system will allow companies to significantly enhance their clients’ brand experience.

Consumers’ continual hunger for a better user experience is driving organizational innovation. Companies will leverage mobile as part of that innovation process. Tablets have added to the form factors available for B2B and B2C mobile applications and support business applications too, in a way ‘phones’ cannot.

Mobile technology is already having a significant impact on organizations’ CRM strategies for sales, service, and marketing. In CRM, context-enriched services can be used to anticipate end-user requirements whenever needed across a variety of channels, including e-commerce, m-commerce, and voice interaction.

Mobile CRM offers sales specialists instant access to the data they require about specific clients, segments, trends, products and/or services, orders, and other information included in the traditional corporate CRM system via any mobile device. It can also create a standardized way of working, with built-in defined processes with regards to sales, marketing and/or service, which in turn leads to increased productivity, efficiency, and collaboration.

We can introduce a fully integrated CRM solution including mobile, or introduce a mobile layer to any brand of CRM system already implemented.