CRM – Public Transport – Boomerang Solution
Boomerang is a Customer Relationship Management (CRM) system for mass transit. It helps mass transit organizations manage relationships with passengers, provides a master customer database, and glues together customer-facing services such as smart cards, mobile ticketing and real-time alerts to create a personalized view for each passenger.
Boomerang offers a suite of software products that cover:
- claims handling
- sales & e-ticketing
- marketing
- customer hubs
