Premium, CSC's business magazine | Spring 2012 | No. 19
A summary of this Spring's edition:
FEATURE
The new customer intimacy strategies
Understanding your customers and their needs is vital. Some businesses use accurate targeting, efficient customer relationship management, customised offerings and new distribution networks to differentiate themselves by optimising the customer experience. According to the latest survey carried out by CSC, customer intimacy is even the main differentiation strategy for 41% of organisations. Another key insight from the survey is that with the further development of databases, behavioural segmentation and the all the possibilities for personalisation of the product, these strategies are taking on a new dimension focused on increased customer intimacy.
EXPERIENCE
FPS Finance
BizTax corporate tax moves into the modern era
Verizon Business
Finds discipline with SAP
Ibasis Telecoms company
Calls for SAP and cloud capability
TRENDS
Ahead in the cloud
The findings from CSC’s Cloud Usage Index survey give a clear sense of the cloud’s present and future, drawing on what well-informed IT professionals had to say about their recent, real world experiences with this on-demand service.
Supply Chain
The New Growth Engine The supply chain’s contribution to total revenue has doubled in 2011 according to csc’s annual survey of supply chain managers.
FACE-TO-FACE
Martin Schallbruch
IT Representative for the German Federal Ministry of the Interior