Talking SMACIC: Locking the Connected Front Door
Talking SMACIC Not Just SMAC
You’ve probably heard of SMAC before – Social, Mobile, Analytics and Cloud. Business success frequently depends on SMAC’s four components. That’s why it’s so useful to think of them together – they’re always relevant and complementary, and will grow more critical in the future. For example, a recent LinkedIn study found that 81 percent of North American SMBs use social media to drive business growth, while nine percent plan to use it in the future. As for mobile, Cisco predicts that 50 billion devices will be connected to the Internet by 2020. Analytics, for its part, is changing the way businesses manage information and use it to generate fruitful insights, though research suggests that today only 23 percent of organisations are making full use of Big Data strategies. By contrast, 82 percent of businesses have a hybrid cloud strategy - up from 74 percent in 2014.
Download the SMACIC: Locking the Connected Front Door paper to read our point of view on why cybersecurity and the Internet of Things needs to be included as a key priority when implementing SMAC technologies.
Moving Beyond SMAC
The benefits of approaching SMAC as an interlinked web of technologies are clear. By pursuing opportunities to use them, you can move steadily towards your business goals. However, SMAC has one big limitation. Modern organisations must increasingly contend with two major forces that don’t fit within SMAC’s narrowly defined categories: the Internet of Things and cybersecurity – ‘SMACIC’ is something new. By neglecting to include these two technologies in assessments of IT effectiveness, businesses compromise their security and risk being overtaken by the competition.