Whatever your sector, for business leaders the recession will require the most challenging balancing act of their careers; how to cut costs while keeping customers happy and attracting new ones.

At CSC we think there are five key areas of focus which are critical to beating the odds in 2009 and beyond. We call them CSC’s five C’s: Customers, Cash, Cost, Culture and Creativity.

Between them, we believe these cover all the major ways in which the recession will affect the environment in which you operate, from the commercial and cultural to the regulatory. Beating the recessionary odds requires attention to be given to all five C’s and together, they will help organisations build confidence – a key outcome for success. It’s a difficult balancing act, and one we believe we can help you with.